Head of Marketing (f/m/d) – AWS & Cloud Consulting

Ambitious. Appreciative. Together - that's tecRacer!

At tecRacer Germany GmbH, we embody ambition and appreciation, working together to achieve success. As the Head of Marketing (f/m/d), you will take on the strategic and operational responsibility for our Marketing & PR department. Collaborating closely with the management, business units, and sales teams, you will ensure that marketing plays a measurable role in the company's growth.

This role goes beyond just strategy, combining clear positioning, demand generation, and thought leadership with operational excellence and team leadership. We are looking for someone who thinks like an entrepreneur, makes data-driven decisions, and is committed to consistently evolving our brand, pipeline, and market presence.

Join us in an international AWS consulting environment at tecRacer, where you will have ample room for creativity, high levels of autonomy, and a direct impact on our growth and market positioning.

Your Responsibilities:

Strategy, Brand & Positioning

• Develop and implement a comprehensive marketing, communication, and PR strategy

• Position tecRacer as a leading Cloud and AWS partner

• Ensure a consistent brand presence across all channels

• Collaborate closely with management and business units to derive strategic marketing goals

Demand Generation & Revenue Growth

• Overall responsibility for demand generation throughout the customer journey

• Plan and execute integrated campaigns with a focus on pipeline and revenue impact

• Close alignment of marketing and sales (ICP definition, campaign prioritization, lead handovers)

• Future development and scaling of Account-Based Marketing approaches for strategic target customers

Thought Leadership, PR & Visibility

• Strategically expand the thought leadership positioning

• Place experts in industry media, events, and conferences

• Develop high-quality content formats (whitepapers, studies, articles, speaker slots)

• Manage external PR partners and agencies

Digital, Website & Performance

• Enhance the website as a central channel for positioning and demand generation

• Utilize market, competition, and trend analyses to optimize messaging and campaigns

• Manage external service providers for continuous improvement of content, structure, and performance

Team, Budget & Organization

• Lead and develop the marketing team

• Responsible for budget planning, prioritization, and efficient resource allocation

• Establish scalable marketing processes and clear KPI structures

Must-have

• 8–10 years of experience in B2B Marketing, preferably in the Tech, Cloud, or Consulting industry

• Demonstrable success in Demand Generation and marketing-driven growth

• Experience in close collaboration with Sales organizations

• Strategic thinking combined with a hands-on mentality

• Experience in managing external agencies and international campaigns

• Excellent English skills (C1), German skills are advantageous

• Completed degree in Business Administration, Marketing, Business Informatics, or similar
  

Nice-to-have

• Experience in AWS, Cloud, or IT Consulting

• Building Account-Based Marketing programs

• Experience with Marketing Automation and CRM systems

• International marketing experience in a multinational environment