Performance Marketing Manager (w/m/d) – AWS & Cloud Consulting

Ambitious. Appreciative. Together - that's tecRacer!

Du liebst Performance Marketing, datengetriebene Entscheidungen und messbaren Impact?

Dann könnte das genau die Rolle sein, in der du wirklich etwas bewegen kannst.

Als Performance Marketing Manager (m/w/d) bei tecRacer verantwortest du die Skalierung unserer B2B Demand Generation Aktivitäten. Dein Ziel: hochwertige Leads generieren, Marketing-Pipeline aufbauen und unseren Wachstumskurs im Cloud- und AWS-Umfeld beschleunigen. Du arbeitest mit einem modernen Tech-Stack (u. a. Google Ads, LinkedIn Ads, HubSpot) und hast direkten Einfluss auf Pipeline, Wachstum und Umsatz.

Kein reines Kampagnen-Setup – sondern echtes Growth Marketing.

Your tasks

Performance marketing & lead generation

• Planning, implementation, and continuous optimization of our performance marketing strategy in the B2B environment

• Development of scalable paid media campaigns for lead generation and pipeline growth

• Management and optimization of the most important channels along the marketing funnel, in particular:

• Google Ads

• LinkedIn Ads

Campaign Management & Budget Responsibility

• Responsibility for campaign budgets, KPIs, and performance targets

• Management and optimization of key metrics such as:

• Leads

• Cost per lead (CPL)

• Conversion rates

• Pipeline contribution

• Development of scalable campaign structures for sustainable growth

Marketing Automation & CRM

• Operational responsibility for the HubSpot marketing platform

• Maintenance, further development, and optimization of:

  • Kampagnen

  • Workflows

  • Lead-Management

  • E-Mail-Marketing

  • Reporting

Newsletter & email marketing

• Design, creation, and distribution of our marketing newsletter

• Conducting A/B tests (subject lines, content, target groups)

• Analysis and continuous optimization of performance

Data analysis & reporting

• Analysis of campaign and marketing performance

• Preparation of regular reports for internal stakeholders

• Derivation of concrete optimization and scaling recommendations

• Management and further development of the marketing team

• Responsibility for budget planning, prioritization, and efficient use of resources

• Development of scalable marketing processes and clear KPI structures

Collaboration & marketing processes

• Close collaboration with: Content marketing; Brand marketing; Sales; Business units & Partner Management

• Ensuring a smooth handover of leads to sales

• Identification of new channels, formats, and growth levers

Must-have

• 5–8 years of experience in performance marketing or demand generation

• Previous experience scaling B2B marketing campaigns

• Proficiency with Google Ads and LinkedIn Ads

• Experience with HubSpot or marketing automation tools

• A strong data-driven approach to work

• Enjoy working hands-on in campaigns
  

Nice-to-have

• Experience in IT, SaaS, or cloud environments

• Knowledge of AWS or cloud technologies

• Use of AI tools in marketing

• Experience with complex B2B sales cycles

• If you want to do more than just manage performance marketing and are looking to drive growth, then we should talk! We look forward to receiving your application.

If you want to do more than just manage performance marketing and are looking to drive growth, then we should talk! We look forward to receiving your application.