Senior Marketing Manager (m/f/d)

Ambitious. Appreciative. Together - that's tecracer!

As a renowned IT and AWS cloud service provider, we have been successfully shaping the digital landscape at several locations for over two decades. Our growth trajectory is unbroken and we are looking for reinforcement to our marketing team

As Senior Marketing Manager, you will be responsible for the end-to-end management of marketing campaigns along the entire funnel. The goal is to generate qualified leads through data-driven, AI-supported multi-channel campaigns and to significantly support tecRacer's pipeline. Your role combines strategy and implementation, working closely with sales, partners (AWS) and external agencies to ensure that campaigns contribute measurably to business success.

Your Tasks:

• Planning, orchestrating and managing multi-channel campaigns (paid, social, content, events)

• Working closely with sales and business units to develop ICP-based campaigns

• Using AI and automation tools (e.g. HubSpot, Agentic AI) to increase efficiency

• Ownership of the campaign board: briefings, timelines, budget, deliverables

• KPI tracking (MQL, SQL, pipeline) & derivation of optimisation measures

• Management of external partners (e.g. agencies for paid, events, content)

• Development of best practices for ABM, funnel optimisation and AI use

  
  

• A university degree, preferably in marketing, communications or a similar field

• At least 5 years of practical experience in B2B marketing, ideally IT/cloud/tech

• In-depth knowledge of campaign management, paid media, ABM

• Experience with HubSpot/CRM systems, AI-supported tools

• Analytical skills & understanding of KPIs (attribution, conversion rates)

• fluent in German and English

• willingness to travel