Senior Marketing Manager (f/m/d) – AWS & Cloud Consulting

Ambitious. Appreciative. Together - that's tecRacer!

You don't just want to do marketing—you want to build a scalable demand generation engine?

Then this could be the role where you can really make a difference.

As a (Senior) Marketing Manager (f/m/d) at tecRacer, you will be responsible for planning, managing, and scaling our B2B demand generation activities. Your goal: to build a predictable pipeline, optimize marketing campaigns based on data, and accelerate our growth in the cloud and AWS environment. You will work with a modern marketing tech stack (including HubSpot, AI tools, and marketing analytics) and manage integrated multi-channel campaigns—from digital campaigns to events to account-based marketing.

You will work closely with Sales, Partner Management, and AWS and have a direct impact on the pipeline, growth, and marketing impact.

This is not classic campaign marketing—it's real demand generation and growth marketing.

Your tasks

Demand Generation & Campaign Strategy

• Planning, execution, and management of integrated demand generation campaigns

• Orchestration of multi-channel marketing activities, including:

  • Digital campaigns

  • Events and webinars

  • Social media

  • Email and newsletter marketing

• Building scalable campaign structures to increase lead generation and marketing pipeline

Account-Based Marketing & Target Account Strategy

• Development and execution of Account-Based Marketing (ABM) strategies

• Definition of Ideal Customer Profiles (ICPs) and target industries

• Close collaboration with Sales to prioritize strategic target accounts

AWS Co-Marketing & Budget Responsibility

• Ownership of AWS Marketing Development Funds (MDF)

• Planning and execution of joint AWS marketing campaigns

• Budget management, performance tracking, and ROI reporting

• Coordination with AWS Partner Managers and strategic partners

Marketing Automation & AI

• Operational responsibility for our marketing automation platform (e.g., HubSpot)

• Use of AI-powered tools for:

  • A/B testing

  • Budget allocation

  • Audience targeting

  • Campaign optimization

• Leveraging generative AI to scale content across different ICPs

Data Analysis & Pipeline Impact

• Analysis of marketing and campaign data

• Use of intent data and lead scoring

• Deriving concrete measures to optimize:

  • Pipeline contribution

  • Campaign performance

  • Lead quality

• Creation of regular reports for internal stakeholders

Collaboration & Marketing Processes

• Close collaboration with:

  • Marketing team

  • Sales

  • Partner management

  • Business units

• Management of external marketing agencies and service providers

• Continuous development of campaign playbooks, marketing processes, and reporting structures

• Ensuring a data-driven marketing approach across all activities

Must-haves

• 5–8 years of experience in B2B marketing, ideally in demand generation

• Experience in planning and managing integrated marketing campaigns

• Experience with HubSpot or comparable CRM or marketing automation systems

• Strong understanding of KPI and data-driven marketing

• Experience with multi-channel campaigns (digital, events, social, email)

• Structured and analytical approach to work

• Enjoyment of strategic thinking and operational implementation

Nice-to-have

• Experience in IT, SaaS, or cloud environments

• Understanding of the AWS ecosystem

• Experience with account-based marketing

• Use of AI tools in marketing

• Experience with intent data, lead scoring, or marketing analytics

If you don't just want to manage marketing, but want to build a scalable demand engine, then we should talk.

We look forward to receiving your application!